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Oct 18 2015

Kata

In Japanese, Kata is a series of moves practiced over and over in attempt to achieve perfect form.  They are often used when teaching Karate, with the student being counseled to visualize the potential enemy attacks and their responses.

Kata provides a discipline to changing your habits.  That’s important, because changing our habits is one of the hardest things to do.  No matter how hard we try, we often quickly fall back on old ways.  And it is the old way that keep us stuck.

Kata manifests itself in Toyota Motor Corporation as a two-week improvement cycle in which every work center supervisor must improve something every two weeks.  The continual practice creates a pattern that is second nature.

The need for daily repetition to create habits and change outcomes is well established in many domains.  Repetition and practice are prerequisites to mastery.

You can’t go to a motivational seminar once a year and expect it to make a difference.  You can’t write whenever you feel like it and expect to write the next great novel.  Construct a Kata for the changes you want to make in your life and in your business and then, by repetition and practice, turn them into habits.

I believe the biggest problem most of us have in making our business grow isn’t lack of knowledge about what to do, it the inability to commit fully and pattern ourselves to make it happen.

What things do you need to do to make your business successful?  What will your Kata be to make them happen?

Written by admin · Categorized: Mindset

Oct 17 2015

What’s the one big thing?

Its so easy to become comfortable.  Maybe you haven’t really started your internet business.  You’ve got a day job and you  drag yourself through it every day.  Then you come home and tweak your website layout a little bit or work on another graphic.  But its the stuff you already know how to do.

Stop.

You’re keeping yourself busy.  But you’re in a rut.  You’re doing the easy comfortable thing.  You’re sleepwalking.  Success doesn’t come from inside your comfort zone.  Success comes from testing your boundaries; from pushing the limits.  It comes from doing “”the one big thing”.  What’s the one big thing that you could do, right now, that would make a big difference in your business.

If you’ve been trying to make money on the internet for a while, you probably have a good sense of that the one big thing is for you right now.

The problem most people have is that they do something easier; something more comfortable;

For some people, they get their website setup then never ever start creating the content to fill it.  For other, they won’t start doing the social media promotions they know they should be doing.  For still others, its the failure to put together a product; or setup an email list; or start advertising.  They may be working but they are just working in their comfort zone.

Whats’s the one big thing you need to do?  Between this and other websites, you’ve probably figured out what you need to do.  You probably know what the one big thing is you need to do to get to the next level.

What bit of work is the most uncomfortable?  What thing that you could do to grow your business scares you the most?   The answer to those questions is probably the thing you need to do.  Fear and discomfort are the universe’s way of telling you what work is the most important.  The things you are afraid of are the things you know are important and must be done, but that cause you the most discomfort.  If they weren’t important, you wouldn’t even be thinking about them.

Figure out what the “one big thing” is for you.  Then attack it with all your energy.  Attack it fearlessly.  Once you’ve made it routine, there will be another big thing.

The more you break down those barriers, the greater your success will be.

So start now!!

Written by admin · Categorized: Mindset

Oct 16 2015

Change your habits. Change your life.

What do you do everyday?  Get up.  Have coffee or breakfast.  Drive the kids to school and yourself to work.  Drag yourself through the day.  Pick up the kids.  Have dinner.  Sleep.  Repeat until the weekend.    Then spend the two days that you own getting ready to do it all again.

Then you wonder where you’re going to find the time to get anything done that will really make a difference in your life.

Your habits control you.  The environment that you let form around you, controls you.

You have to take control of it.  You need to change your habits and shake up your routine.

Clean up.  Get rid of the stuff you don’t need.  The clutter clutters your mind.  Maybe that’s the first habit you need to create.

Or write.  Make sure you write for an hour ever day.   Just find a corner and write.  Maybe publish them on your blog.  Maybe just save them up so you can use them later.

Take stock of your life.  Make a decision about what you want to change.  Make one small thing happen and then stick with it.  Stick with it until it becomes a new habit.

For 99% of people, the thing that keeps them from becoming great is not lack of knowledge.  Its the failure to start and stick with it.  If you chose a direction and stick with it long enough something will happen.  As I wrote yesterday, “You don’t have to start to be great, you have to be great to start”   Make sure you are taking a step towards you goal every day.  Even if its a tiny step.

There are days that I feel totally frustrated.  It seems as if nothing that I’m doing is working.   It seems as if I will never find the success that I want.  But I follow Steven Pressfield’s advice from “The War of Art” – which in summary says “A professional shows up and does the work”.   Well, its says a lot more that that – and you should just read it – but showing up and doing the work is a key point.  And as I keep showing up and doing the work, inspiration arrives.  And then strangely, little successes start arriving.

But it comes from making a habit of what you need to do.

What are your habits?  What do you need them to be in order for you to achieve the success that you want?

As my friend, Claude Viens says in the title of his book, “The Most Powerful Weight Loss Device Ever Invented; The Human Brain”.  He could go a lot further.  Its the most powerful business building system ever invented.  You won’t find it in all the programs you can buy online or all the books you can read.  Its in you and you have to program it with the habits you need to succeed.

Change your habits.  Change your life.

Start now.

Written by admin · Categorized: Mindset

Oct 15 2015

You don’t have to be great to start

This post is the first based on a few revelations.  The first is the title of this post.  It came from a tee-shirt I saw someone wearing that said:

You don’t have to be great to start
You have to start to be great.

Now, this isn’t the real revelation.  Its important and its one of the things you have to understand in your soul to become successful at internet marketing.  You will never know enough to get started, so you better start now.  But it connected with something else I realized from some of my other sites and that was the real revelation. I have one site that simply auto-posts other content.  That site, over six months grew to 100+ visitors per day simply by adding very low quality content on a daily basis.  I have seen this with several other sites I work on as well.

Of course, I’m not advocating posting crap content.  But I also think its important that you post very regularly and my experience from that site says it doesn’t have to be “epic” content.   You may do much better growing your organic traffic by posting some daily tidbits of wisdom than getting hung up on the long form article.

I’m going to test that theory here, by making more regular but shorter posts.  Its likely a lot of them will be in the Lifestyle and Mindset categories.

Written by admin · Categorized: Mindset, Traffic

Sep 29 2015

Commenting for Blog Promotion

Every link you create to your site will bring you some traffic.  It may be a very small amount, but over time it will add up.  Also, every link – assuming it’s coming from a legitimate source – is going to boost your ratings in google just a little bit.

Relationship are also important.  They help you get guest posts, links and mentions from other bloggers.  If you can go to conferences or local meetups and meet other bloggers, great.  Do it.

However, here is a strategy that you can implement today to build relationships and links.  Simply comment on other blogs.  Not spammy junk comments, take the time to read and thoughtfully comment on other blogs.  The blog owners will really appreciate it because it help build their reputation.    If you work it a bit, you can also leverage it to build a relationship with other authors.  There are some tricks to doing it right.

Select your blogs carefully

It won’t do you any good just to start commenting everywhere.  Its going to take you quite a bit of time, so you need to select your blogs carefully.

Start by finding the top few blogs in your niche.  Create a spreadsheet to hold your links and other information about the blog.  Now start reading articles – you can jump straight down to the comments on each one.  Make sure the blog allows comments – many don’t.  Also, make sure that the blog provides an author link which includes a link back to their site.  If the site is using a separate commenting service, like Disqus, its not idea for this because it won’t give you a direct link.  Also, when you review the site, its best if its topic is similar or related to yours.

If the blog meets all the criteria, put a link to it in your spreadsheet.  Also, go look the site up on Alexa, and in the second column, put its Alexa rank.  The higher (lower numerically) its Alexa rank the better.  Ideally, you want sites that have a rank under 1,000,000, but higher numbers will still have some value for the inbound link they will give you.

Setup a gravitar account

Some sites may not give you a link back if you don’t have a Gravitar account so set one up.  Take the time to create a bio for yourself which includes a link back to your site.  Also, try to get a half decent picture.

Comment thoughtfully

Now that you have a list of sites.   Start reviewing their posts for a title / topic that interests you.  Then take the time to read it and make a thoughtful reply.  It needs to be something more than “Great job!! I look forward to reading more posts from you in the future.”  That will get deleted as spam.   Its ok to challenge what the wrote, expand on it, or describe your own experiences.  You must include enough detail that it clearly is written about their article.

Interact with the blog owner if you can

If the blog owner comments on your comment use it as an opportunity to build a relationship.  All the guys a the top know each other and that’s because they climbed together.  The relationships you create will help you with motivation and inspiration.  You can comment back, but you could also use it as an opportunity to send them an email or reach out to them through their contact form and suggest a skype call.

How much to comment

Generally, just one or two comments on a site is enough.  Google gives you more credit for links from different domains that for links from the same domain.   It may be worthwhile to build more links if a site has high traffic because readers may click through on your comment.  That’s highly unlikely on a small site, but a reasonable chance on a site that gets thousands of visitors a day.  Keep in mind that its easier to get the attention of a small site owner that a bigger site.  So try to connect with the ones that are growing while you can.  Keeping track of Alexa ranks over time may help with this so you can see who’s traffic is growing.

Summary

There’s my commenting strategy.  Start creating backlinks and developing relationships by commenting on good articles and blogs in your niche.  Maybe its a bit obvious, but often we forget to do the most obvious things.

Let me know what you think.  Does this work for you or do you have a different approach?

Written by admin · Categorized: Traffic

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