This is a short but very important post.
I’ve been studying the performance of the sites I operate or am involved with. Its become very clear that two factor have a very significant impact on the amount of search engine traffic I get.
- The number of pages on a site.
- The frequency of posting.
Everything that I read, tells me that I need to write epic posts, but the data tells me otherwise. I believe that epic posts will help improve the links that you get back, but epic posts take a long time to write. On one of my sites, the posts are very thin, but multiple posts are going up every day. That site has been steadily gaining organic search traffic. I have another site that is similar, but only gets a post a day. Its gaining organic search traffic faster than my other sites. Not as fast as the one that gets multiple posts a day, but still faster than the ones that get a post a week.
The conclusion that I’ve reached is that you should make a point of getting out at least a small post a day. Don’t worry about the word count, but try to make sure it has some actionable information.
And the actionable content here?
You guessed it. Blog frequently, daily if possible, or more.